Enyabe wanted to offer a one stop shop for all daily needs: home, cooking, travel, sports, health, etc. In addition, users also needed to discover new things they needed, even if they didn't know them yet. Enyabe wanted a webshop that gives users relevant (read: perfect) product recommendations. In this way, users will not only use the webshop as a shop, but also as a source of inspiration.
The biggest challenge was to get the mobile user experience just right, for an acceptable budget. Eventually we decided to develop separate widgets for desktop and mobile. This enabled us to fully optimise the mobile experience.
We started the project with rebranding workshops to translate the new Enyabe brand into a logo, identity and website. The new Enyabe brand got its inspiration from Ali Baba, Joybuy and Amazon but has an identity that is much more attuned to families and daily life needs.
After this, our designer went to work on the UI design of the webshop. This UI had to contain all the elements that would inspire the user to explore new products.
Finally, our developers put on their baddest Metallica t-shirt to build a lightning fast webshop that packs a punch. We also developed separate 'Flash deal modules'. These Flash deals are widgets that show temporary discounts across the website. Enyabe can also set the duration and time of these discounts themselves.
The new webshop is fast, user-friendly and truly demonstrates what a one stop shop should look like. Moreover, our Flash deals have already driven an unseen peak in daily orders!
See the results for yourself and visit the new Enyabe webshop!