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Omnichannel e-commerce strategy: the pros and cons
The retail landscape has changed radically. The traditional brick and mortar shops are having a hard time, as evidenced by the emptiness in the city centers. While e-commerce has been experiencing solid growth for years. Many traditional retailers want to join this trend and are turning into bricks-and-clicks, a combination of physical and online sales channels.
Combining offline and online, they continue to appeal to customers young and old, progressive or rather classic. And they try to stay relevant. So, how do you stay relevant? And how do you appeal to both the online shoppers and the more conservative customer?