New e-commerce terrain for Hopper
Hopper is the retail organisation of Scouts en Gidsen Vlaanderen. On Hopper you can buy uniforms and an extensive range of camping material for group camping and individual camping. In addition, Hopper offers eight youth accommodations, buildings and camping sites for schools, youth movements and also families, companies and non-profits.
Scouts en Gidsen Vlaanderen wanted to create more synergy between their Hopper shop and the youth accommodations. This required a new website: one shared website with a fresh and adventurous design on which you can easily find and reserve youth accommodations and also buy camping material.
For this challenging project, we happily rolled up our sleeves!
The new Hopper site had to be very flexible and functional. Visitors should be able to view rooms, make reservations and also order Hopper products in just a couple of clicks. This required various integrations with an ERP (Navision), PIM (Akeneo) and even a booking module that we developed ourselves, tailored to Hopper's needs.
First we did a visual analysis on the current websites to determine the main user problems that the new website should solve. Synergy between the youth accomodations and the camping products was essential for this project. This means that the user should be able to easily switch between buying products and booking reservations, in the least amount of clicks.
Based on this analysis our UI designer whipped out some wireframes to create a user flow that allows users to easily navigate between products and accommodations. When the flow was right, we created a sleek and playful design that fits the Hopper target audience.
After that, our technical team started with developing the new website. We also took care of the correct integrations of Hopper's ERP and a new PIM (Akeneo). With this setup, Hopper can manage their inventory more efficiently.
Finally, we also did some custom development for a Magento booking module to book Hopper's youth accommodations.
The new Hopper website is a prime example of solid code and flawless design. It has evolved from a complicated and user-frustrating website to a user-friendly one stop shop for all your camping adventure needs.