Advantage Magento and Akeneo
Due to the familiarity of the tool and the many Magento developers present on the market, Magento gives a certain flexibility. This is because there will not soon be a 'vendor lock-in'. The choice for Magento was therefore made quickly. Another factor ROB was looking for was the balance between possible features and cost price.
The choice for the implementation of Magento Commerce was inspired by Rob's implementation partner PHPro (www.phpro.be). The need for flexibility in the platform to meet specific challenges in the field of food e-commerce was important and Magento is the perfect tool to obtain that flexibility.
Together with PHPro, a product information management (PIM) was also implemented: Akeneo. A connection between Magento and Akeneo was made possible by the 'PIMgento' connection.
An important element in this project was the integration with Rob's ERP system: Microsoft Navision. It was enriched by Akeneo, as well as by payment and logistic applications. These integrations ensure a high quality of product information on Rob's webshop.
The fact that Magento and Akeneo are open source systems was decisive in Rob's choice. This gives them the freedom to further develop their IT architecture and to connect to other systems at all times.
Rob The Gourmets' Market is all about customer experience. That's why the Rob website (via Magento's blog module) also offers inspirational images - and not just products - such as recipes and blog posts. On the website, customers can also register for cooking workshops or in-store wine tastings. Rob is now also much more strongly present on social media where visitors can easily see new products and there are links with additional information.