Rob's personal service now online


To better serve customers and expand brand awareness, Rob launched a new website and webshop. Rob selected PHPro for the design and the implementation of the ecommerce platform.


  • 50% increase in online visitors
  • 20% more tablet visitors
  • 8 times more products available
  • 32% decrease in bounce rate
PHPro offered the following services: analysis , development , training , conversion optimalisation







Advantage Magento and Akeneo

Due to the familiarity of the tool and the many Magento developers present on the market, Magento gives a certain flexibility. This is because there will not soon be a 'vendor lock-in'. The choice for Magento was therefore made quickly. Another factor ROB was looking for was the balance between possible features and cost price.

The choice for the implementation of Magento Commerce was inspired by Rob's implementation partner PHPro ( The need for flexibility in the platform to meet specific challenges in the field of food e-commerce was important and Magento is the perfect tool to obtain that flexibility.

Together with PHPro, a product information management (PIM) was also implemented: Akeneo. A connection between Magento and Akeneo was made possible by the 'PIMgento' connection.

An important element in this project was the integration with Rob's ERP system: Microsoft Navision. It was enriched by Akeneo, as well as by payment and logistic applications. These integrations ensure a high quality of product information on Rob's webshop.

The fact that Magento and Akeneo are open source systems was decisive in Rob's choice. This gives them the freedom to further develop their IT architecture and to connect to other systems at all times.

Rob The Gourmets' Market is all about customer experience. That's why the Rob website (via Magento's blog module) also offers inspirational images - and not just products - such as recipes and blog posts. On the website, customers can also register for cooking workshops or in-store wine tastings. Rob is now also much more strongly present on social media where visitors can easily see new products and there are links with additional information.

The project

At the end of September 2017, the delicatessen supermarket Rob The Gourmets' Market launched its webshop. The entire development process took approximately nine months, which is a normal period of time for such more complex projects. PHPro always starts with a thorough analysis, after a few weeks we start with the development in which there is always room for additional analyses and adjustments. Setting up the webshop was quite a job as all products had to be documented with photos, product descriptions, ingredients, nutritional value, allergens, etc. All these data are stored in a Product Information System and Rob did not have this yet.

There are currently more than 4000 products available in Rob's new webshop, such as groceries and fresh products, as well as a wide range of wines. A further 2,000 products will be added in 2018. Thanks to the webshop, Rob can save a lot of time: its user-friendliness ensures a fast, pleasant online shop experience.

The results are encouraging. Despite the somewhat older audience and without a lot of communication, there is a nice monthly growth. There was a good end of year period and the upward trend continues. In total, they see a doubling in their online visitors. Based on customer feedback, the search function has been improved and the repetition of orders has been made possible. In the near future, Rob wants to further expand its online assortment, as well as create and offer product leaflets.

Rob the Gourmets' market is all about the customer experience. That’s why Rob’s website also offers inspiration – and not just products – such as recipes and blogposts. On the website, customers can also sign up for cooking workshops or wine tasting sessions at the store.

From Rob we received these beautiful gift baskets to thank us for the wonderful cooperation. Tasty!



Rob offers the same unique customer experience, both at the store and in the webshop: exclusive products and specialized advice – with delivery at home to complete the picture.