PHPro brings Rob’s personal service online | Showcases | PHPro
Showcases PHPro brings Rob’s personal service online

PHPro brings Rob’s personal service online

17 October 2017

To better serve customers and expand brand awareness, Rob launched a new website and webshop. Rob selected PHPro for the design and the implementation of the ecommerce platform.

Rob the Gourmets' market is a well-known foodie store in Brussels, offering a wide range of delicacies: over 15.000 products from small and local producers, including meat, fish, cheese, bread, pastry,  wine and groceries. To better serve customers – outside of Brussels as well – Rob decided to go digital. The result is a webshop that is fully focused on the customer experience of the real foodie, offering home delivery throughout the country.

PHPro developed a webshop based on Magento, with an online choice of 4.000 products. A specialized partner is responsible for delivery at home. An important element of the project was the integration with Rob’s ERP system which is being enriched with website specific product information by Akeneo, as well as with payment and logistics applications.

Rob the Gourmets' market is all about the customer experience. That’s why Rob’s website also offers inspiration – and not just products – such as recipes and blogposts. On the website, customers can also sign up for cooking workshops or wine tasting sessions at the store.

From Rob we received these beautiful gift baskets to thank us for the wonderful cooperation. Tasty!

Rob Loves PHPro

Caroline Van den Borre (Marketing and E-commerce Manager Rob): For the realisation of this complex project, we were looking for a real partner who not only performs but also thinks along with us about the best possible solution. PHPro has taken on this role with full conviction, resulting in an attractive and functional e-shop that focuses on the customer experience.


  • An ecommerce platform to improve customer service, expand the company’s activities and build brand awareness.

Our solution

  • A website and webshop based on Magento, integrated with several other applications.
  • A product information management system based on Akeneo.


  • Magento 
  • Microsoft Dynamics NAV
  • Akeneo
  • Ingenico
  • Dynalogic


  • Rob offers the same unique customer experience, both at the store and in the webshop: exclusive products and specialized advice – with delivery at home to complete the picture.