Limit the number of fields
The more fields you create, the more visitors have to consider. They are true obstacles. In addition, these extra fields may require much more scrolling on mobile devices. Our many tests have shown that less than 50% of the visitors scroll all the way down. Would you like to conduct a heatmap survey where you could visually see how visitors are interacting on your website? Be sure to contact us and we'll explain how we proceed to increase the UX and conversion of your website!
Mark required fields with an asterisk and color
Let visitors and leads know clearly what you expect them to do on your web form. Certain information is required for the proper handling of certain services or products. By default, you can use asterisks for the fields. A bright and challenging color will immediately inform a visitor where they have entered a field incorrectly or not at all.
Password protection is important, but don't make it too difficult
In this technological age, the protection of personal data is highly recommended and also an obligation for companies that collect personal data. Registering visitors with a strong password is certainly good, but don't make the process too complex.
Forcing people to create a password with 15 characters, 2 characters including capital letters and numbers, is quite a challenge. Obviously, give leads the opportunity to generate a strong password, but don't make it obligatory. An excellent password should be unique and could be shorter. Offering a 2nd authentication method (e.g. Google Authenticator, SMS, ...) immediately provides a double layer of protection and a great UX.