Chapter 1, Product Information, needs little explanation. If customers want to buy products online, product details such as clear product features and images are crucial. 27% of consumers even indicate that they prefer to purchase items online because all relevant information is often easier to access. In addition, 89% of consumers indicate that they first study information online before making a purchase. Reasons enough to let your marketing and sales team pay the necessary attention to product information on your webshop!
In addition, product ratings and product reviews are also a very important factor in the purchase process. As many as 55% of consumers indicate that they benefit from transparency, which can be achieved through product reviews, comparisons and product information.
Third in this chapter, a good search function is crucial. Search and filter options allow customers to navigate your site effortlessly. Experience also tells us that the conversion rate is higher for customers who use the search function, as they are often looking for a product in a targeted way.
Finally, product prices are of great importance. Not only the cheapest price, but also the display of the product prices is important in the purchase process. No less than 38% of consumers indicate that they bought items online because it was cheaper thanks to offers or lower prices in general.
Would you like to know even more about how to display the correct product information on your webshop? Quickly read this blog article!