Clear product features and images are of crucial importance to customers and we as PHPro are happy to support with this in various ways.
Initially, the clear presentation of the product features starts with the design of the website. PHPro has been working with our sister company Sidekick for many years. They are now perfectly specialized in delivering e-commerce webshops aimed at maximum conversions. Some of the customers that recently chose for a redesign are Sleepworld, E5, Exterioo and Juntoo to give just a few examples.
Another important part of clear product details is the “Product Information Management” system. A PIM system is a system in which you can collect, manage and publish all product information centrally. In this PIM you can store texts, tables, images and other multimedia files and also set rules that determine when a product may or may not be placed online in the webshop.
Within PHPro, many customers opt for an integration with Akeneo, which is often implemented by our sister company Induxx. They have even developed their own Induxx Connector, which ensures a smooth exchange between data from Akeneo and Magento (Adobe). Many large customers rely on a PIM on a daily basis, such as Sioen, Rob Brussels, Veritas, Xandres and Bel&Bo, to name just a few.
Product details on the webshop
Now that the product details have been nicely designed and entered correctly in the PIM, it is time for the next step: displaying the product details on the webshop. After all, for some customers, these are of crucial importance in the purchasing process. The screenshot below from Juntoo shows how customers can easily find the dimensions of products on their webshop, as well as the materials, for example.