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De Persgroep Digital, a media unit of De Persgroep, has several brands in its portfolio. In order to enlarge online visibility, and provide the possibility to start up e-commerce projects related to other online/offline De Persgroep campaigns, Magento is used as e-commerce platform. De Persgroep has the possibility to start new webshops within the same Magento installation and based on the already existing functionality. The publication of new brands online is reduced to the highly necessary in order to optimize the time-to-market of future e-commerce projects.