PHPro guides Bent in the digital transformation by designing and developing a future-proof e-commerce platform based on Magento. The webshop was launched for the tying sales at the end of 2017. The conversion increased due to the extensive promotional possibilities.
PHPro was responsible for:
A website and webshop based on Magento, integrated with various other applications
Bent Merkschoenen is the place par excellence for female and male shoe lovers. Every fashion lover will find beautiful shoes in different styles. Bent Merkschoenen does not only offer shoes. A range of beautiful accessories completes your trendy look from head to toe. Bent has 19 shops.
With the new environment on Magento, Bent has more marketing opportunities to increase their brand, increase their sales and focus on the customer experience.
By among other things an improved search functionality, extensive layered navigation in the categories, an environment completely on https with http/2 support, SEO optimizations, Bent takes the next step in their e-commerce plans. The e-commerce platform was integrated with Zaius for customer information, with Avalon for products, stock, prices and sales information, with bpost for shipments and with Ingenico for payments.
BENT offers the same unique customer experience, both in-store and in-store: impeccable customer service and shopping experience.