iU is a retail chain with 21 stores, located in key Belgian retail galleries and centers, where a wide range of brands are offered. iU has its roots in the pharmaceutical sector and is aimed at men and women who like to take care of themselves and others. The company is part of the largest pharmaceutical Belgian network: MultiPharma. More than 140 trained consultants are ready to guide you to the best product selection, adapted to each personal profile and budget. in iU four worlds come together, entirely dedicated to well-being: Skin, Vitality, Bath&Body and Baby. In 2014 iU started their adventure online and offered their customers a wide range of products and thorough expertise though the internet.