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We did an expert analysis for the different domains of Metaltis. We mainly looked at improvement proposals to enhance the user experience and conversion.
We used GA and Hotjar as an additional verification, but although the improvement proposals provided by PHPro during the previous meetings were important to increase conversion, we have of course (largely) excluded them from the report.
Metaltis wants to become an expertise agency in cargo securing with plans to expand even further to other European countries. During this assignment we found important improvement proposals to further optimise the shopping basket, checkout and filter options.
We have divided the improvement proposals per type of page, theme or application. UX improvement proposals by a designer will only be executed after approval of Metaltis.