Do you have insufficient information about your target audience to formulate a correct strategy? Then we plan extra time to map out your target group. We can do this by scheduling a workshop on personas and/or a workshop on the customer journey. These are optional.
During a persona workshop we will describe your customers as realistic and detailed as possible in the form of personas. A persona is a lifelike representation of a user and his/her typical needs, motivation, behavior... First we look at the existing data about your target group. With this info we try to distinguish your target groups and group them into persona clusters. Then we work out separate personas.
After this workshop, PHPro gives a presentation with an overview of all your personas. Each with a clear description of their goals, expectations, and buying behavior. Each persona is visualized in a persona sheet.
Do you want to pay extra attention to the way your target group discovers, explores, converts and remains loyal to your company? Then we draw up a customer journey. Here we find out how your target group ends up on your website, what they expect from your website, why they become a customer or not and how we get them back on the website.
All touch points and channels that your customer goes through before making a purchase form the customer journey. Insights you can use to generate more valuable traffic, convince visitors faster and ultimately create more satisfied customers.
At the end of the workshop, you will receive a visually detailed customer journey for your website.