Project approach phase 2: Workshops

At PHPro, we have a proven project approach that we use for every project. In this series, we look at all parts of this PHPro roadmap.

At PHPro, we deliberately go with a thoughtful digital strategy. We believe this is the way to grow your digital project. So the second phase of our project is going to take a conscious look at the customized strategy your company needs to reach its customers. We do this through a series of workshops: business profiling and digital strategy, if necessary we will also deepen the personas and look at the customer journey.

In the first workshop, we gain insight into your business.

What is the core of your business? What defines the brand identity, what are the USPs? What is the positioning? But also: What are your goals? We distinguish between short-term and long-term goals.

We dig deeper into your target audience. What are the demographics? What are their motivations? Their goals? Once we have that mapped out, we examine how we plan to achieve these goals and determine the strategy. What channels are we going to leverage? With what content and also with what technology? Then we discuss how we are going to measure your goals. We determine KPIs together, make agreements about reporting, Google Analytics and Google Tag Manager configuration.

To answer the above questions and draw up a well thought-out strategic marketing plan, together we look at all relevant business data available.

Don't have enough info about your target audience to form a correct strategy? Then we schedule extra time to map out your target audience. We can do this by scheduling a workshop on personas and/or a workshop on the customer journey. These are optional.

During a persona workshop we will describe your customers as realistic and detailed as possible in the form of personas. A persona is a lifelike representation of a user and his/her typical needs, motivation, behavior.... Here we first look at the existing knowledge about your target group. With this info, we try to distinguish your target groups and group them into persona clusters. Then we work out separate personas.

After this workshop, PHPro gives a presentation with an overview of all your personas. Each with a clear description of their goals, expectations, and buying behavior. Each persona is visualized in a persona sheet.

Do you want to pay extra attention to how your target group discovers, explores, converts and stays loyal to your company? Then we draw up a customer journey. Here we find out more about how your target audience lands on your website, what they expect from your website, why they become a customer or not, and how we get them back on the website.

All the touchpoints and channels your customer goes through before making a purchase make up the customer journey. Insights you can use to generate more and more valuable traffic, convince visitors faster and ultimately create more satisfied customers.

At the end of the workshop you will receive a visualized customer journey for your website.