With Instagram, you can very cleverly promote different types of products and boost your e-commerce sales. Why is it worth investing your time and money in Instagram?
Instagram today reaches over 1 billion active users. In addition, Instagram accounts for 1/3rd of Facebook's total ad revenue. Do you need any more arguments? If you can use Instagram smartly right now, you can achieve a lot of engagement and views at the lowest cost. As you can see for yourself, the social media platform is an unmissable opportunity for small and large businesses to achieve more sales and growth.
Here we give you in advance 6 golden tips to sell more via Instagram:
TIP 1: Optimize your business profile on Instagram
We see Instagram profiles becoming more and more similar to home pages. People are increasingly searching for a brand or a brand through Instagram, even more than through a search engine. Therefore, you better make sure your Instagram business profile has enough information.
Your business profile on Instagram should have the following elements:
- A profile picture: choose one in which your brand is clearly recognizable (e.g., a logo)
- A well-written Bio: your bio should have a clear and complete description of your business and should also appeal to your audience. Put your best copywriter to work for this!
- Link to your shop or site: the URL section of your bio is the only clickable link you are allowed to add to your Instagram page. So use this one too!
TIP 2: Use Instagram ads to reach your target audience
With constant changes in the Instagram algorithm and increasing competition for content to rank, Instagram ads will have to become an important part of your social media marketing strategy.
Once you create a business profile for Instagram, you can decide how much to spend, where to show the ad and how long to run it. Instagram gives businesses plenty of targeting options that best fit their goals.
An excellent way to get off to a good start with Instagram Ads is by promoting Instagram posts that have done well. You then simply click on the promote button of your best performing posts.
Start ahead with a small budget and be sure to test it out for a few days. You can then analyze the results obtained and make some changes right away. Making good posts takes experience, but also a lot of testing and trial and error.
Keep it simple and make your post clear. The Instagram ads with the most e-commerce sales often include a clear call-to-action.
TIP 3: Sell more E-Commerce through Instagram stories
Instagram Stories or Instagram Stories was first successfully released in the spring of 2017. Instagram Stories are immersive full-screen ads. It is expected that Instagram Stories will keep getting better structurally, thus gaining popularity among businesses. So definitely try to experiment now to create these successful Instagram ads. The costs can only increase if you were to start it too late.
You can choose between a video or a photo here. The most important tip to remember here is to use eye-catching content that stands out.
TIP 4: Link to products on your Instagram.
With the popularity and explosive growth of Instagram Stories, it also makes sense that more and more companies are experimenting creatively with Stories to highlight promotions, new products and special offers.
The ability to add a link from a certain number of followers on Instagram Stories has now become a very popular feature. This creates an opportunity to collect email addresses and generate more traffic. The result? More conversions and sales.
After adding a link to Instagram Stories, you'll see a. “View More” button will appear. This button is not very visible and small at all, though. A tip: place an extra clear CTA (only possible after x number of followers) or incorporate it into your post yourself using an image editor. By doing so, you make it clear to your audience that they should swipe up (e.g. “Swipe up or not”).
TIP 5: Create a shoppable Instagram feed
With a Shoppable Instagram feed, you attract insane amounts of traffic to your shop. It's very simple: you add tags to your product image and link it to a product on your webshop. When users then tap on the product, they see all the info about your product, as well as a CTA that leads them directly to your product page.
TIP 6: Create exclusive Instagram promotions
Who doesn't love an exclusive discount? Instagram is a great channel to publicize exclusive discounts. By promoting a new product, sale or discount code exclusively on Instagram, you create more engagement and followers on Instagram. For example, you can do this perfectly via a link (in the bio) or by adding information in Instagram stories.
You can also start promoting Instagram promotions on your other social media channels. If you don't have enough followers, you will attract more traffic to your Instagram. In addition, this way you can spontaneously create more followers who want to stay informed about your offers.
A marketing tactic not to be underestimated is also to use Influencers on Instagram to promote your promotion or brand. It is therefore interesting to look for influencers who can highlight your brand as naturally as possible, so that it does not come across as too cliché and advertising-like.
FINALLY: Instagram E-commerce in Belgium
Do you have a business or a product where branding is an important part of the business strategy? Then using Instagram is a marketing channel it's best to experiment with early. ? Don't worry, because a well thought out plan will almost always give you more Return On Investment. Contact us for advice.
However, don't have a social media strategy yet?
Do you have a business or a product where branding is an important part of the business strategy? Then using Instagram is a marketing channel it's best to experiment with early. However, don't have a social media strategy yet? Don't worry, because a well thought out plan will almost always give you more Return On Investment.