

Last month PHPro had the opportunity to participate in the Adobe Commerce Partners Roadshow held in Amsterdam. Thanks to a lot of interesting speakers such as Igor Corvers, John Baxendale, Joost Bruinsma, Régis Quintin, Dewi Wassenaar, Ray Bogman and Tommy Lemmens, we as partners got a real glimpse of the future!
STRATEGY
Régis immediately set the tone of this interesting day, as Adobe Commerce partners were immediately highlighted: “without the rock stars who are our partners, Adobe Commerce would never be so successful.” A thank you to Régis for comparing us to icons like Mick Jagger and Bruce Springsteen, because working at PHPro does indeed feel like a solid rock party.
To better explain Adobe's strategy, a side-step was made to Adobe Creative Cloud, the already well-known suite consisting of Photoshop, Premiere Pro, Indesign, etc... This suite transformed from “single solution boxed software” to “multi-solution boxed software” to a “multi-solution cloud platform” which it is today. They have a similar strategy in mind for Adobe Commerce as well, and so the Adobe Experience Cloud is gaining in importance. This makes sense because today omnichannel is becoming more important than ever for businesses! From email, social, community, search, media tem the product, Adobe wants to help businesses and customers across every channel.
To get this strategy, Adobe wants to change the way they work with partners, by putting even more effort into working with its partners to add value to their customers. In addition, through the various Adobe Experience Cloud solutions, they want to give customers access to an extensible eco-system in which AI, machine learning and real-time data are central.

To deliver on this strategy, Adobe has shaped it into a clear vision, namely:
Adobe Commerce, enabled by Magento, enables companies to build differentiated shopping experiences unique to their brand and supports multiple business models from D2C to B2B, all from a single scalable platform. Adobe Commerce, part of Adobe Experience Cloud, is built on a headless, cloud-native, extensible architecture and supported by an unparalleled global ecosystem of developers, partners and users who contribute to innovation on the platform. Adobe's AI platform, Sensei, unlocks data-driven insights in real time to create personalized shopping experiences through creative, content and merchandising ingenuity that drives digital transformation.
STRATEGY IN ACTION
To turn this strategy into reality, several key architectural decisions were made. For example, the “core” of Adobe Commerce will be slimmed down. These disappearing services will then be converted to cloud hosted microservices in the future, ensuring that Commerce upgrades will be much easier in the future. To achieve this, Adobe Commerce is also increasingly evolving towards a microservice approach, with headless and GraphQL APIs becoming increasingly important.
Thanks to this evolution to a modern & flexible headless commerce system, the turnaround time of your innovative project is accelerated and the total cost of ownership is reduced while business results are boosted thanks to the unique customer experience. This means that the focus within Adobe Commerce is becoming increasingly API-first and therefore PWA & Headless. Thanks to SaaS Services, such as Adobe Sensei and Product Recommendations, the platform is also becoming more extensible, easier to maintain as well as more performant and scalable.
The Adobe Experience Platform focuses on omni-channel personalization to create not only a 360° degree perspective of the customer, but also to increase the value of and for the customer.
PLUG&PLAY SAAS SOLUTIONS
So to provide a lighter, more stable core for Adobe Commerce, Adobe is now focusing additionally on an API platform, where individual microservices can be installed to extend the platform. Customers can already use Adobe Sensei and Product Recommendations today, and as the next item on the roadmap, Adobe has a “catalog” SaaS system planned.
UNTIL SHORTLY - ADOBE COMMERCE IN THE FUTURE:
Lighter core
Feature developments decoupled from the core, where the current core will be made mostly more stable.
This also means that upgrades will become easier
Quality Patch Tool
Faster delivery of non-critical updates and community contributions
Simplified release schedule
Less frequent releases & better alignment with PHP releases
Compatibility Tool for Upgrades.
More easily identify upgrade impact and localize issues
Marketplace extension
Adobe's marketplace takes proactive steps to keep extensions up-to-date
Adobe App builder
External out-of-the-box connectors, and third-party apps and services to build custom cloud-native apps.
ADOBE COMMERCE CLOUD IN THE FUTURE
For Commerce Cloud customers, additional enhancements are also on the way such as:
- Cloud Health tool
- Cloud Security
- Cloud Operations
- Improved support
- Improved performance
- Adobe Commerce Cloud “Managed Services”
How can we help you with your vision?
As you can see, Adobe has an impressive vision to deliver the best possible customer service. With many interesting features in the pipeline, Adobe Commerce is certainly a suitable platform for your webshop of the future. Not surprisingly, no less than 13 new customers per day are being put live worldwide! Also convinced of Adobe's vision? Do not hesitate to contact us if you want to know more.