Why switch from Magento Open Source to Adobe Commerce?

In recent years, we have seen a shift in both B2B and B2C commerce. Digital commerce has gone from a “nice-to-have” to driving any growing business. To achieve success in this digital-first economy, it is extremely important to have a digital commerce platform that not only supports but drives this growth. Adobe targets B2B and B2C companies with Adobe Commerce, the enterprise-grade version of their digital commerce system, built on the same structure as Magento Open Source. What is the business value and what are the benefits of upgrading to Adobe Commerce? We discuss it in this article!

We base this article on a study conducted by IDC in 2022. IDC explored the value and benefits for organizations that upgraded to Adobe Commerce from Magento Open Source. They interviewed employees within 11 organizations (both B2B and B2C) that were already implementing the upgrade and had in-depth experience and knowledge about the benefits and costs of using Adobe Commerce. They came to some interesting conclusions.

No time to read the whole article, interested in some hard numbers to build your business case?

Here is a brief summary of some notable numbers:

• $45,000 per 10,000 transactions
• 516% ROI over 3 years
• 9 month to payback
• 18% improvement in customer satisfaction scores
• 18% increase in average order values
• 15% increase in customer conversion rates
• 70% risk reduction
• 6% increase in security team productivity
   

The companies interviewed for the study gave some key reasons for upgrading from Magento Open Source to Adobe Commerce. For one, Adobe Commerce gave businesses a feature-rich platform with more capabilities that they could personalize for their customers' unique needs. In addition, merchants needed a customizable platform with far fewer plug-ins than they had on Magento Open Source to increase stability. They also needed a higher level of analytics capabilities than what Magento Open Source offered them to drive their business forward and make smarter decisions.

Specifically, Magento Open Source customers were looking for:

• Adobe support for infrastructure issues and downtime
• A stable B2B environment with numerous features
• Multi-store capabilities within one platform
• The ability to customize the platform to their needs
• Personalization and flexibility to control business
   

AVERAGE ANNUAL BENEFITS OF UPGRADING TO ADOBE COMMERCE

The upgrade allowed companies to tailor their digital commerce platform to the needs of their customers as well as their business goals. Their platform functioned with greater stability and reliability. In addition, companies found easy access to a variety of reports and analytics that made it easier for management to make thoughtful decisions.

Increase in productivity and impact on the growth of your business

Adobe Commerce users report a significant increase in the productivity and efficiency of their employees and teams. This ranges from platform management, BI, order fulfillment to development. As manual tasks were converted to automated or digital tasks, this created more streamlined processes and a more productive atmosphere. This allows your employees to focus more on tasks that have a greater impact on long-term business goals.

Savings on IT costs.

The difference between Magento Open Source and Adobe Commerce is also in the cost, but not in the way you might expect. After all, Open Source is free and for Adobe Commerce you have to provide a license cost. Still, the study shows that over three years, the cost of using Adobe Commerce is 7% less than Magento Open Source for the companies surveyed. Magento Open Source is more likely to use extensive third-party tools that Adobe Commerce has built into the platform.

CUSTOMER EXPERIENCE KPI'S OF UPGRADING TO ADOBE COMMERCE

It is clear from IDC's research that upgrading to Adobe Commerce offers companies a solid boost in their Customer Experience KPIs. Companies report that they can customize the digital experience to their customers' needs in an easier and more efficient way. The result of this customization, simplification and informed decision-making, organizations saw an improvement in some key performance indicators:

• 18% improvement in customer satisfaction scores
• 18% increase in average order value
• 15% higher conversion rate

These KPIs are hugely important to the companies. They show that the companies interviewed were able to establish stronger business results by upgrading to Adobe Commerce from Magento Open Source.

RISK MITIGATION KPI'S OF UPGRADING TO ADOBE COMMERCE

Commerce companies that had upgraded to Adobe Commerce saw not only a benefit in their productivity, but also significantly less downtime with their new platform. Because Adobe Commerce has a tremendous amount of features by default, there is less need to use third-party plug-ins, this provides greater platform stability and also security. These companies report:

• 70% decrease in risks
• 6% higher productivity of your security team