Personalized email campaigns
Through the use of customer data, features, order and click behavior of your customers, emails are completely personal.
Talk to your customers with their first name, communicate in their jargon and offer content that is really relevant.
Clicking behavior monitors
The behaviour on your online store is stored into social profiles within Dotdigital.
What are the products that customer X looks at the most? What keywords are they looking for? This data can be used when designing email campaigns to make the message even more personal and relevant.
You can divide your customer base into different segments. You can group them based on properties.
You can personalize the created e-mail campaigns (as mentioned above) and send groups to this segment.
Segmented e-mail campaigns generate more turnover. This is definitely worth a try!
Automated email campaigns
With the extra data Dotdigital collects from Magento, for example, your email campaigns can go further.
For example, you can draw automated flows or programs in Dotdigital to target your target group even more specifically.
Dotdigital starts working with contacts that meet the starting conditions. In this way it only sends an e-mail to the eligible people. Then, based on the interactions with this email, actions can be taken by the tool. This way it can automatically send a reminder to the people who don't open the email within 5 days.