Email marketing is and always will be important for e-commerce, but how do you make sure your email stands out in a crowded inbox? You need to offer your customers relevant content through targeted data-driven communications. That seems like a lot and difficult, but it's not at all. Thanks to Dotdigital's integration, web shops can easily deploy email marketing automation. Wondering how this works in practice? Be sure to read on!
What is marketing automation?
Marketing automation is the automatic sending of emails using data.
This data usually comes from a CRM or e-commerce platform that is interfaced with Dotdigital, for example. From this tool, you can then send automated and personalized emails and communicate more directly with your customers.
What is Dotdigital for Magento?
Dotdigital is a smart email marketing platform that easily interfaces with e-commerce platforms such as Magento
The platform collects data on customers by synchronizing with platforms such as Magento. This also allows it to take order history and product data and flawlessly integrate them into emails and communications.
Dotdigital is even integrated into the latest version of Magento 2 by default. Because all data is processed in DotDigital, enriching and segmenting customer data is easier than ever.
Automated email campaigns set up according to certain rules are arranged in no time using a user-friendly WSWIG editor (What you see is what you get).
Why use Dotdigital for marketing automation?
The possibilities of Dotdigital are endless. Dotdigital is therefore much more than a newsletter tool. There are artificial intelligences and smart processes behind the system with an intuitive interface for users.
All this makes Dotdigital an excellent tool to convince leads even more efficiently.
The main features
PERSONALIZED EMAIL CAMPAIGNS
By using customer data, characteristics, order and click behavior of your customers, emails are fully personalized.
Address your customers by their first name, communicate in their jargon and offer content that is truly relevant.
MONITORING CLICK BEHAVIOR
The behavior on your webshop is stored in social profiles within Dotdigital.
Which products does customer X view the most? Which keywords does he/she search on? This data can be applied to email campaigns to make the message even more personal and relevant.
CREATING SEGMENTS
You can divide your customer base into different segments. You can group them based on properties.
You can personalize the created email campaigns (as mentioned above) and send them to these segment groups.
Segmented email campaigns generate more sales. This is definitely worth trying out!
AUTOMATED EMAIL CAMPAIGNS
With the additional data Dotdigital gathers from Magento, for example, your email campaigns can go even more in-depth.
For example, you can draw out your own automated flows or programs in Dotdigital to target your audience even more specifically.
Dotdigital gets to work with contacts that meet the starting conditions. With that, it sends an email only to those who qualify. Then, based on the interactions with this e-mail, actions can be taken by the tool. For example, it can automatically send a reminder to the people who do not open the email within the 5 days.
SOME EXAMPLES OF EMAIL AUTOMATION
- Welcome email
- Shopping cart abandonment
- Wish list reminder
- Order confirmation with cross-sell
- Re-engagement
- Birthday
- Brand Anniversary
SOME BENEFITS OF DOTDIGITAL
- Never forget a lead or customer again
- Increased engagement and successful campaigns
- Data enrichment without stalking leads for more data
- Higher marketing ROI
Request a free demo!
Want a demo of DotDigital's capabilities or want to get started with marketing automation for Magento?
We would love to help you out!