1) Tracking on the e-shop
As just indicated in " Check the data" it is very important to watch over the way in which data is captured and processed. So make sure that your data is updated with the new website and that this is an integral part of the testing. Also sit down with the different stakeholders to see which buttons, clicks or other interactions need to be followed..
PHPro tip: have an audit done on the current setup and take these action points into the development phase. This way you can save time.
2) SEO in case of a migration
Furthermore, there may be consequences for the findability of the website. Search engine optimization or SEO is important to bring sufficient traffic to the website. After a migration you don't want to take any steps back in this area. On the contrary. Usually you want to be more easily findable in the search results by your customers. So it is important to strictly monitor that your website is not slowing down, that there are no 404 errors on known urls and that the content is filled in correctly for the user and the search engines.
In short, you want to seamlessly transfer the points you have scored to the new implementation.
3) Mapping conversion widgets
Make sure you have mapped all widgets and tools and that their code fits within the renewed site. Are they still relevant? Does the design of the chatbot still fit the new style? Do we have product recommendations in our new platform and do we still need that external tool?
In addition, you should also check whether the tracking pixels of third parties are still in the right place and working correctly. Especially if you work with a commission model. Then you don't want to double-check the conversion.
In a nutshell: make sure you perfectly know what you currently have on your online store and where you want to go with the next version. Review what you want to take with you and what you want to drop. You can save yourself a lot of time and money by avoiding having to review code afterwards.