The benefits of Google Tag manager are huge. We know the advantages of Google Tag Manager as a free tag management service: you save work, time and it is functional! After building a website or webshop, efficiency and small adjustments are often necessary, and for that a tag management system is very effective.
What is Google Tag Manager now?
You can use Google Tag Manager to create tags (fragments of JavaScript) and pass them to another system (e.g. Google Analytics, Facebook Pixel,...). Placing a container tag from GTM on the website keeps the code clean, so this is another one of the many advantages of Google tag manager.
Who is Google Tag Manager for?
By itself, anyone with a little technical knowledge can get started with Google Tag Manager. Now if you are a seasoned digital marketer or an enthusiast, you can certainly do some useful implementations with GTM. The slightly more technical features do require a bit of technical knowledge and digital strategy. Also, you always have to be careful that nothing breaks or slows down on the website during go live. This is why debugging and testing is always necessary, but of course we will come back to this in another article.
As a company, do you need training or education for GTM?
For a company without really much affinity for the Internet, probably not. As a company, do you have an e-commerce platform or website where there are enough conversions and sales to be made? Is measuring certain KPIs on the website important to get the necessary actions or implementations done? Then a training course would be useful to learn how to use the tag system and its different possibilities to the fullest.
Data-driven working has numerous competitive advantages and you should definitely take advantage of it on important websites. For small simple implementations, a short training with some best-practices is more than enough to avoid making crucial mistakes.
As a company, do you want to be able to make more technical adjustments without always enlisting the help of developers? Professional training for digital marketers or e-commerce managers in your company will expand the possibilities.
What can you do with Google Tag Manager?
You can set a lot of settings on GTM that add value to your data, online marketing and conversion rate. Some practical examples of GTM include:
- Creating specific events for such things as clicks, scrolling activity, visible text on the website and more
- Linking to external platforms or accounts
- Implementing snippets of HTML code or JavaScripts
- ...